![]() While a text-based snippet can offer useful information about your website, rich Google snippets are snippets that include additional information about your business. If you want to maintain a featured snippet, make sure to follow the guidelines listed below. Just remember that featured snippets don’t stay around forever, and other companies value that spot. If you want to see a huge increase in CTR and web traffic, holding a featured snippet is a great way to do so. According to that same article, the CTR nearly quadrupled during the time in which that website held the featured snippet. Furthermore, a good snippet will lead to increases in your SEO ranking as your website’s pertinent information will appear higher in the rankings.Īs mentioned above, featured snippets can lead to a 500% increase in sessions. Google snippets are the first piece of content a prospective client will read, so it’s important to make a good first impression. When a prospective client searches for something on Google, they want to know about a website before they visit it. According to one study, featured snippets can lead to an over 500% increase in sessions! Often called “answer boxes,” they appear at the top of the SERP in larger text with very specific information about your query. Featured snippets are the holy grail of snippets. Rich snippets will include another piece of information, like a star rating, which entices potential clients to click through. The higher your CTR, the more traffic you’re driving to your site.Īside from regular text snippets, there are also rich snippets and featured snippets. Snippets are incredibly useful for promoting your website’s click-through-rate, or CTR. A snippet will answer questions about the specific search or include a call to action. ![]() Usually, Google snippets tell a prospective client everything they need to know about that specific web page. Three Tips for Getting Started with Google SnippetsĮvery result on Google will include a snippet, or a small block of text that appears underneath the link to the website.Sources of financial backing would be a must know. Would like some details on their residency, educational level, marital partner status, job and political experience as well as details on voting record and party offices. Ray V.: "It seems the ads and media do not include any real background on the candidates. give me the whole context of the story and not just what you want to show." Tell both sides of the story."Īmy G.: "JUST THE FACTS! Coverage of both sides (all sides). Kay C.: "Direct comparative answers to key questions that are journalistically sourced/vetted – not the usual canned candidates’ replies."Ĭharlie D.: "When covering politics, be honest, not partisan. I have noticed a trend in my Village where a bond request is on the ballot and little or no publicity on the need for the bond was shared."Īlicia S.: "I know this is Axios Chicago and I read it everyday, but Chicagoland also encompasses Northwest Indiana, I would love coverage of broad Indiana politics as well as NWI." Sari B.: "Please be sure to spotlight some of the more significant referendums on the ballot. Get your heads out of the sand and get ahead of all things crime." It seems reluctant to cover them, perhaps because it’ll make the city look even worse. Sue E.: "I wish the Chicago press would get ahead of the crime stories. If you think you are doing this already, please know that you are not, and you need to work with a real conservative to achieve it."ĭennis D.: "Simple, I just want the truth."Īdam B.: "Give me a source I can trust for truly objective reporting on developments and candidate statements throughout the campaign, not selected soundbites or one-sided information." Suki B.: "Be objective and state both sides plainly. "I also welcome info on judges that need to be voted out of office.".Jen P.: "While I admit to some curiosity about which Trump backed folks win office, I do not need extensive coverage." ![]() Illinois is woefully behind in basics not to mention progressive climate change/environmental justice policy." Sandy R.: "Positivity: what will the candidate do for me, not the horrible things the other candidate said or did or will do."Ĭlaudia J.: "Please cover all candidates' stances on the environment. ![]() Joanne T.: "Call out misinformation, focus on policy." ![]() It's very time consuming and difficult to cut to the chase on what these potential future political leaders are trying to accomplish." Jeffrey D.: "I'd really like a simple, summarized but detailed view of each candidate's background and agenda.
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